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News Release

City of Henderson Named A Travel Media Competition Winner By North American Travel Journalists Association

March 13, 2013

FOR IMMEDIATE NEWS RELEASE

PLEASE CONTACT KIM BECKER, (702) 267-4033

Henderson, Nev. The North American Travel Journalists Association (NATJA) announced that the City of Henderson Department of Cultural Arts & Tourism was recognized with a Silver Award in the category of social media/marketing campaign (marketing budget less than $400,000) in the 2012 Annual NATJA Awards Competition. Henderson’s winning entry, “Destination Exclusive,” is a quarterly e-publication promoting special offers, deals and packages to Henderson resorts, hotels, attractions, and amenities.

“It’s an honor for Henderson to be recognized by a prestigious organization like NATJA,” said City Manager Jacob Snow. “Tourism plays an integral role in boosting our local economy, and that’s why it is critical that our marketing efforts strategically position Henderson as a premier destination.”

The NATJA awards program, now in its 21st year, recognizes excellence in travel writing, photo journalism, social media, multimedia platforms, advertising, marketing, and public relations for the travel and tourism industry. This year’s program received more than 500 submissions from around the world. The only other entry to place in the social media/marketing campaign category was “Savor the San Juans,” entered by the San Juan Islands Visitors Bureau.

“This year’s entries were outstanding, both in quality of the journalism, excellence and range of coverage,” said Helen Hernandez, CEO, NATJA. “The creativity is reflective of the vibrancy of the travel journalists’ community and destination marketing organizations. The winners transported the reader through evocative storytelling and spell-binding photography.”

For a complete list of 2012 award winners, visit natja.org.

The award-winning Destination Exclusive e-newsletter is available at VisitHenderson.com. To subscribe to the Destination Exclusive or tor more information on the city of Henderson as a tourism destination, please visit us online or call the Department of Cultural Arts & Tourism at (877) 775-5252.

About City of Henderson: Incorporated in 1953, Henderson is Nevada’s second largest city with nearly 270,000 residents. Henderson is a premier city, nationally recognized for its stunning parks, trails, master-planned communities, outstanding quality of life and patriotic past. Noted by President John F. Kennedy as a “city of destiny,” Henderson celebrates its 60th anniversary in 2013, a tribute to the city’s rich history and culture. Recognized as one of America’s Best Places to Live (MONEY: 2012, 2008, 2006), one of America’s Best Cities (Business Week), and the Second Safest City in America (Forbes), Henderson is a progressive and vibrant city committed to maintaining premier amenities and services for all who chose to live, learn, work and play in Henderson…a place to call home.

About NATJA: The North American Travel Journalists Association (NATJA) is the second largest travel media association in North America. Members include travel media professionals, convention and visitors bureaus, social media, hotels and attractions, and other travel marketing agencies. Members are provided with professional development workshops, peer-to-peer evaluation, web tools, and networking opportunities. NATJA also publishes TravelWorld International Magazine.

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